Semalt: SEO Guidelines
As we know, the most effective method of advertising is to promote goods and services through the Internet. Today, it is impossible to find a company without a commercial website, as this is the main requirement of the business. But having a website does not guarantee success without its promotion. Website promotion is a challenging task, which can be fulfilled only by a professional SEO company. Never trust your website to crooks who can't even solve their own problems. SEO optimization as a website promotional service is rightfully owned by Semalt. In fact, Semalt is not only SEO optimization but also a strategic measure for ultimate enrichment.
Experienced site owners used to try working with their websites on their own or trust the dabblers in this field. As a result, their business has perished. And in each such case, people begged Semalt to save their websites, we didn’t refuse. We literally pulled their sites out of the slough and pushed them to the top positions of the search engine. You'd better read these cases on our website, including positive feedback from thousands of customers. Semalt has vast experience and high professionalism and can cope with the task of any complexity. You can succeed with SEO optimization, but only if you do it with Semalt.
Without the cutting-edge SEO technology, you won't achieve the desired result. However, success does not depend only on the use of some kind of technique. It is essential to keep up with the times and improve optimization schemes. Semalt is constantly developing new methods of promoting websites, applying innovative technologies. The company has established itself as the leader of SEO promotion and a global giant in the field of web development.
The Semalt team consists of world-class professionals in all specializations. Each specialist can speak several languages and has a lot of experience in SEO optimization. These are experienced managers, qualified SEO experts, IT specialists, and the group of talented copywriters. Besides, high-end designers also work in the team. Before choosing a strategic solution, the experts take into account all the factors affecting the efficiency of the website's promotion. Each site is a new project that requires an individual approach and optimization method.
SEO-promotion of the site in the search engines is suitable for most businesses offering their products or services through the Internet. This is an effective way to take root in the search engine for a long time and continuously increase the number of visitors. Search Engine Optimization (SEO), in simple terms, is a set of internal and external optimization actions aimed at improving the website's position in the search engine. So in order, a website could be well ranked by the search engines, it needs to be worked on in a complex manner.
Having a website doesn't make sense without promoting it. Without optimization, the resource traffic will be very low or zero if not to use other methods of traffic attracting. SEO is suitable for anyone who is going to sell products over the Internet, looking for customers, partners, etc. Search optimization and the promotion of websites are constantly evolving. Algorithms rankings are improving, new analytics services are emerging as well as the tracking of done works results takes place. Semalt makes a tremendous contribution to the development of the SEO optimization system.
SEO promotion of the website in the search engines includes three key areas: external, internal optimization, and analytical acquisition. Each direction consists of different actions that need to be performed in a certain sequence. Thanks to a decade of experience in improving the website optimization, Semalt offers such complex solutions as AutoSEO, FullSEO, and the unique website audit Analytics. Running these campaigns guarantees a quick ascension to the top positions in the search engine. Take a closer look at each of them.
Most website owners are fully confident that AutoSEO is the perfect solution to move the website to the top positions in the search engine. It's not accidentally, as the number of users who have managed to succeed through this campaign has grown fantastically fast. AutoSEO includes several stages of mandatory action that are conducted in constant interaction with a Semalt specialist. The company's specialists also take responsibility for the successful result. In the process, the website's configuration will be changed according to optimization requirements. Promotion in the search engine will undoubtedly be successful. Here are the main tasks set for AutoSEO:
- selecting appropriate keywords;
- website analysis;
- website research;
- website error correction;
- forming links to niche-related websites;
- ranking upgrade;
- customer support.
AutoSEO campaign begins as soon as you register on our website. The website analysis starts going, and soon you will receive the initial report on the status of your site in the search engine. Quite often, there can be errors on the website's structure, so our SEO engineer carefully checks every component of the website. Once the errors are identified, you will get a detailed report, and the SEO engineer will eliminate them. You have almost no part in the process, but always stay up to date with everything what's happening. After all the errors are corrected, the proper keywords will be selected. This phase is mainly aimed at improving website traffic.
The next step will be the selection of internet links. These links are intended to further insertion into online resources. Because the search engine denies meaningless content, it's essential to keep it relevant and meaningful. Semalt specialists' task is to select relevant resources to insert the links. The manager of the company personally observes the actions of the specialist, so nothing harmful to your website will ever happen. Your website is completely secure.
Now we need to make the required changes on the website. The Semalt manager acts as an external consultant and makes recommendations on technical edits. Another report shows what changes have to be made for productive optimization. The experts use FTP (File Transfer Protocol) access. FTP access is needed for quick response to the search engine changes to make necessary adjustments. As ranking is constantly updated, Semalt informs you of it and introduces the keywords. The keywords must match the content, it is controlled by the specialist as well. All you have to do is observe and record the positive results. The monthly price for running AutoSEO is $99.
How FullSEO works
Semalt offers the FullSEO campaign, which guarantees the successful promotion of the website in a short time. The campaign includes external and internal website optimization. The whole process consists of several mandatory stages. By the end of both stages, the rating will be excessively high. Like any other Semalt campaign, the FullSEO is run under the supervision of the manager, all actions are performed by a specialist. Very soon, you will notice that your website is approaching the top search engine positions very quickly. It should be noted that your competitors can no longer catch up with the position of your website.
To launch the campaign, you need to register on our website. Once you sign up, your website starts to be analyzed automatically. All actions performed at this stage will characterize internal optimization. It includes several actions on checking the website's structure. You will receive a report with the results of the analysis and a list of errors found in the site structure. All errors will be corrected by an SEO expert, so you don't have to do anything. Next, the SEO expert basing on the data from the report defines the semantic core. In internal optimization, the keywords selection related to your subject matter and their distribution between individual pages is extremely important. Only the right keywords can boost website traffic. Access to FTP helps the specialist make the necessary changes on the website.
Next is external optimization. It means working on backlinks and filling the niche resources with them. We must comprehend what links work best for the search engines. This is the task of our specialists. They also carefully check the content. It should strictly comply with the meaning of the resources into which the links will be entered. This point can be considered as the most crucial.
Semalt works with a lot of reliable sites, so there will be no problems during this stage. The specialists will select the resources with the most relevant content compliant to SEO requirements. Once you've entered the links to those websites, you may expect a successful promotion. The periodic reports keep you informed of the changes on the site and the rating growth. You are involved in the campaign as an observer, but have access to any information. The experts stay in touch with you all the time.
If you are forced to suspend SEO promotion, it will not cause a lot of trouble. Although Google removes backlinks from the data archive within a month, rankings will not fall too low. The rankings position will remain on a certain level, thanks to the FullSEO campaign. The level will be much higher than it was before the campaign. The FullSEO pricing depends on many factors, mostly related to the state of your website. The final price will be appointed after the website inspection by our SEO expert and his conclusions. The costs shouldn't scare you too much because the revenues are always higher than the expenses in Semalt.
In the face of major changes taking place within the search engines, it is extremely difficult to combat with the link rankings. It's even hard to identify the key points at the expense of which one can ensure the quality of the resource's progress. Old techniques have lost their relevance, and new promotion methods still remain uncertain. Without objective analysis, it's almost impossible to achieve the desired result of promotion. It is for this reason that Semalt created the unique analytical system Analytics aimed at detecting the technical errors of the website and fixing them. The main tasks for the Analytics are:
- keyword suggestion;
- keyword ranking;
- brand monitoring;
- keywords position analysis;
- competitors explorer;
- website analysis.
Analytics detects possible errors in site optimization and immediately signals this. But it isn't the only purpose. The system carefully checks the content of the website and the technical parameters. It analyzes the competitors' websites, assessing their competitive ability. To start an analytical collection, you need to register on our website. Subsequent reports show the position of your website in the search engine as well and the position of your competitors. Using the information obtained from the reports, our experts make the required changes taking into account SEO-standards.
Having a valid account gives you some advantages. You can add any number of third-party websites to your personal cabinet. The websites you've added start to be automatically analyzed while you get a report with the detailed data. The search engines regularly update their algorithms, so only our analysts are able to make the right changes on the website. The detailed analysis makes it possible to identify the proper keywords. Without Analytics, it's impossible to select the appropriate keywords matching the content of the website. By preference, of course, you can add different keywords or delete unnecessary ones. The point is, the basic set of keywords required has already been entered. This procedure will inevitably affect the rapid growth of traffic.
Analytical data is collected around the clock. Your involvement is to receive reports of operations and fixing positive results. You can make sure that the actions are correct through the search engine. The results are staggering: you actually see the top position of your website. Moreover, your competitors can no longer outstrip you in the search engine. We recommend using Application Interface Programming, which syncs all the data automatically. By making no effort, you stay up to date with the current updates. The Analytics service includes three main packages with a different cost:
- STANDARD — $69 per month (300 keywords, 3 projects, 3 months position history);
- PROFESSIONAL — $99 per month (1 000 keywords, 10 projects, 1 year position history);
- PREMIUM — $249 per month (10 000 keywords, unlimited projects).
Semalt also provides a comprehensive solution for web development. Our experts are designing a commercial website in accordance with the specifics of the target audience and the goals of the project, develop a unique adaptive design, program functionality. We integrate the website components with the third-party applications and Content Management System, customize e-commerce modules and APIs.
Promotional Video Production
Any business aims to sell its products or services to the target audience. The market is so big that it is easy to get lost among the competitors if you do not tell the potential buyers and customers about your offer. The advertising can be different, but a video Ad is considered to be the most effective. It can affect emotions more than other formats. That's why Semalt presents a unique service for creating an exclusive video. It will highlight all the benefits of your company and will bring a lot of traffic to your website. You may choose a video format by a template or order an option by your preference. The Promotional Video by Semalt will attract lots of customers and make your business prosperous.
Summing up the review of our company, we can advise not to think too long about where to go for successful website promotion. The answer is more than evident. We put the accents in a little different way. Semalt does more than just a websites' promotion, it makes people rich through SEO optimization. Your success is our reputation. Contact us, we are ready to take responsibility for your abundance.